When discussing sustainability goals in the events industry, event organisers will frequently discuss how many aspects of their events...

The events industry has undergone a significant transformation, driven by technological advancements and artificial intelligence.

By incorporating the five senses into brand experiences and events, you can leave a lasting impression on attendees.

Measuring ROI of a brand activation can be tricky, but it is a crucial step to measuring the success of an event.

In order to meet the goal of achieving net zero emissions by 2050, event organisers must take steps to reduce their environmental impact.

Experiential marketing now ranks as one of the top 5 marketing strategies companies are using to promote their brands and reach customers.